Our Story
My name is Ava, and Soul & Spice was born from my love of food, culture, and community.
I grew up in Iran, surrounded by the vibrant flavors and traditions of Persian cooking. My father’s kitchen was a place of connection, where every dish told a story and every shared meal strengthened our family’s bond. Through him, I learned that food is more than nourishment, it’s a way to preserve culture, express love, and bring people together.
When my family moved to the United States, those recipes became our anchor in a new and unfamiliar world. Cooking the meals I grew up with helped me stay rooted in my heritage, and sharing them with others opened doors to connection during a time of transition.
Over time, I realized that many others were also longing for that same sense of belonging. Soul & Spice began as a small circle of friends gathering to share food and stories, and it has grown into a space where culture and wellness meet.
Today, we gather to celebrate wellness through food, movement, and community, creating a space where people can come together to honor traditions, share their journeys, and support one another in living fuller, healthier lives.


Our Mission
At Soul & Spice, our mission is to bring people together through food, wellness, and culture. We create welcoming spaces where immigrants and individuals from all walks of life can share their stories, celebrate their heritage, and explore new ways to care for themselves and their communities. Through shared meals, movement, and meaningful connections, we aim to fight isolation, honor diversity, and inspire a true sense of belonging.
Our Vision
We envision a world where people of all backgrounds — especially immigrants and underrepresented communities, feel seen, supported, and empowered to thrive. Soul & Spice strives to create a community where wellness is accessible to everyone, and where cultural traditions are celebrated as powerful tools for healing, growth, and unity. Our vision is to build bridges across differences, encouraging people to live vibrant, healthy lives, body, mind, and soul.
Upcoming Events
- OC Wellness Adventure – Group Fitness & Smoothie BarSun, Nov 02Costa Mesa
- Persian Comfort Foods NightWed, Nov 19Irvine
- Riverside Food Trip: Flavors of the Inland EmpireFri, Dec 05Riverside
Explore the Collection
All proceeds from our shop go directly to charity, supporting underserved families and local community wellness programs.

Contact Us
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Contact
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Mission Viejo, California
Feel free to reach out to me anytime. I’d love to hear about your experiences, swap stories, or even try out a recipe you’d like to share. Always happy to connect and meet new people.